UMRÅ

Architectural lighting and design

The new digital environment works as a high-precision filter: it attracts status clients seeking a unique aesthetic and filters out those hunting for discounts. We created a space where the user feels the "weight" and premium quality of the brand even before the first physical touch. Now, UMRA is perceived not as a lamp manufacturer, but as a creator of fundamental interior elements that age gracefully for decades.

Instead of competing on price or the number of lumens, we positioned UMRA through the prism of visual scarcity.

• In all visual communications, we used deep shadows and soft light to convey the heavy texture of concrete, cast iron, and bronze through the screen.

• The branding was built around the Dagaz rune, symbolizing the transition from darkness to light, which linked the product to fundamental architectural values.

• We replaced the standard online store interface with a minimalist "digital gallery". The site structure allows the user to focus on the details of materials and textures without being distracted by unnecessary elements.

In a world dominated by disposable plastic and the concept of "fast design," lighting is often perceived as a purely utilitarian function rather than the foundation of an interior. The UMRA brand entered the market with a complex product: architectural objects made of concrete and metal. We needed to break through the typical noise of online stores and reach a premium audience that values authenticity and durability over technical specifications.

AVL Audiitorteenuste

Financial audit and consulting

AVL now has a functional digital tool that accurately reflects their expertise. The updated interface lowers the barrier of mistrust during initial contact and serves as a reliable marker of professional competence in both local and international markets.

Result

Our goal was to align AVL's visual identity with their market position. We focused on professional clarity and structural logic:

• Implemented a conservative palette (dark blue and matte gold) to convey stability.

• The website design reflects the organization of a financial report, using a strict hierarchy for easy navigation.

• Developed an adaptive bilingual interface (EE/EN) for working with international companies.

Solution

Operating since 1994, AVL is one of Estonia's oldest audit firms. Despite 30 years of experience in financial transparency, their digital presence had not been updated since the 2010s. This created a visual gap between their high level of competence and their public image, hindering the attraction of modern B2B clients and international partners.

Confi-Dent

Private dentistry

In just 4 weeks, the clinic moved from outdated analytics to a fully functioning sales system.

• The clinic achieved 100% booking for a month ahead without any investment in paid advertising.

• Due to the clean technical structure, the site reached the first page of Google for local searches within the first month.

• The online booking system now handles 30% of all initial inquiries, allowing staff to focus on patient care rather than phone calls.

Result

We shifted the brand focus from "technical equipment" to trust in professionals. In private medicine, patients choose a specific doctor, not just a dental unit or machine.

• Developed a clean, geometric visual system designed to reduce "dentophobia" through a calming palette and open typography.

• Redesigned the patient journey to be intuitive. Transitioning to a flexible CMS allowed the clinic to make updates independently without developers.

• Integrated an online booking system, turning the website into an autonomous sales tool. Patients can now book an appointment in under 30 seconds, even outside office hours.

• Created print materials and business cards with QR codes that convert physical contact into a digital booking in one click.

Solution

The clinic faced an ineffective digital presence. Their old website was slow, difficult to navigate, and had zero conversion. It functioned more as an "information graveyard" than a business growth tool. Administrative staff spent hours answering basic questions over the phone, which rarely resulted in actual clinic visits.

Situation

BeautyFlair

E-commerce / Beauty and care

In just 1.5 months, the brand underwent a full digital transformation:

• The owner stopped acting as a "call center operator." The entire cycle — from payment acceptance to fiscal receipt generation — now happens automatically.

• In the first month, the geography of orders expanded beyond the local community. Active sales began in Pärnu, Tartu, and Narva from customers who were not previously familiar with the brand.

• The business saves 20 hours of working time per week. Thanks to the current technical base, entering the Latvian or Lithuanian markets now requires only a few days for interface translation.

Result

We replaced the manual routine with an automated E-commerce ecosystem designed for rapid growth and scaling:

• Developed a new visual code combining a scientific approach with skincare aesthetics. The updated branding allowed the products to look organic in professional spa centers.

• Migrated the store to the Shopify platform, providing a stable foundation for operating in the Baltic market. We restructured the catalog (over 150 items), implementing smart filters and logical navigation.

• Updated packaging design so that customers wanted to share the unboxing process on social media, providing the brand with organic reach.

• Performed a full technical audit, helping the site achieve top positions for profile search queries.

Solution

BeautyFlair — a professional cosmetics brand with deep expertise — faced a "growth ceiling" due to manual management. Sales were conducted exclusively through private messages, making the business entirely dependent on the owner's response speed. Order processing and logistics took more than 20 hours a week — time that should have been spent on product development. Additionally, an outdated visual style lowered the perceived value of the products, hindering the brand's entry into the professional beauty services market.

Situation

Bookings: Increased from 4 to 38 per month (a 9.5x growth).

Cost per click (CPC): Reduced to €0.08 – €0.11.

Ad CTR: Maintained a stable rate > 2.4% (the industry benchmark is usually below 1%).

Organic (SEO): 54% growth in Google traffic driven by the blog content.

We implemented a comprehensive approach across three main areas:

1. Technical foundation and analytics

• Performed a "technical detox": complete reconfiguration of GA4, GTM, and Meta Pixel.

• Fixed the user journey (UX) and introduced a manual lead tracking system to train Meta algorithms during periods of automation failure.

Strategy and solution

Results in NUMBERS

The project launched with significant technical barriers inherited from previous contractors:

• No online booking system despite high initial development costs.

• Incorrect analytics (data was not being passed correctly), resulting in high bounce rates and broken forms.

• High-ticket services starting from €150 required a high level of trust and a long "warming-up" period for the audience.

• The use of AI-generated and stock photos, which failed to build credibility in the medical sector.

Situation

Certified ozone therapy and IV therapy clinic (Tallinn)

October 2024 — May 2025

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Legal Information
Zavra OÜ
Registry code: 17225447
Address: Tallinn, Estonia